A drastic change was needed, but was the shift to Windows Phone - an unproven smartphone OS from Stephen Elop's former employer - the correct choice? Let's take a look at how Nokia has been performing financially, ever since Stephen Elop took over (third quarter, 2010) to today.
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| Nokia Revenues Q3 2010 to Q3 2012 |
The above graph plots Nokia revenue & net profit over Q3 2010 to Q3 2012. In Q3 2010 Nokia earned approximately 10 billion euros in revenue, and only 322 million in profits. Not the best performance for a quarter - earning just a few hundred millions for over ten billion in sales means that something needs to change in the company. That "something" would probably be controlling costs, increasing ASP (Average Selling Price of handsets) by focussing more on smartphones, and getting rid of businesses that were burning cash.

