Interesting read, but sadly, not many of these 5 reasons cited by the author
make much sense to me. Of course, they all make sense, in general, but I don’t see
any of these 5 reasons strong enough to make a “big splash”!
Reason
#1: Windows Phone Has A Totally Unique UI
Yes it does. So did RIM
playbook, but that did not help RIM much, did it? Having a unique UI may or may not help make the product a success. Having a UI that makes something simpler, easier or faster to do may help, but still cannot guarantee success.
Reason #2: Originality Means Fewer Forays Into The Patent Wars
Come on now! When you have a minefield of patents for everyday activities like clicking a button on a touch-screen, or uploading a photograph, no smartphone OS maker can be safe from patent wars. The only way to prevent patent wars is to build a big & mean portfolio of patents as a deterrent to any infringement claims. I believe Microsoft already has this, and so the point of fewer patent wars is valid, but the reason is not "originality".
Reason #3: Uniformity Across All Devices & Carriers
iOS already has this. So what's new? And who says that tight control and uniformity is the key to success in smartphones? We're talking about the world here, not USA. Android's "clopen" system is successful, Apple's closed iOS is also successful. Microsoft has just chosen to go the Apple way instead of the Google way.